Extrapolate - this will show the short-term market potential of plugin electric vehicles in the given country for all fleet types, annual mileages and vehicle sizes until 2020. The shown analysis is based on the utility calculated from the monetary and non-monetary aspects specified. An additional factor was incorporated representing the customers' reluctance to purchase EVs, e.g. due to missing charging infrastructure or debatable image of these vehicles. This "image-factor" was validated on the real-world PEV market share in the respective country in 2015.